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Wednesday, December 24, 2014

Brand 12/24/14


Brand itself, is a form of reverse engineered
positively directed profiling,
as sort of a successful example of
tail wagging a pack of dogs.
Profiling is a conclusive state of shortcut views
whereby expectations succumb to the preferred directive.
Brand is that process towards audience appeal.
Yet all of us are the act out of living our brands.
Historically it was called reputation.
But now, in the current reframe style,
everyone is his or her own singular reality show,
taken to the extreme of spectatorship directed.
A person is now not only himself or herself
but also a celebrity of being.
This as intimacy, translates into fan-ship,
whereby friendship may not be the outcome.
You may become of a conversational worth to others.
Many, in anticipation, can’t wait to meet the brand of you!
Brand creates you as the stage, stager and the staging.
Brand is to audience as diet is to health.
If you love the food of you
than you will love the brand your expectations create.  
But, nowadays, your self-delight is in
other’s somewhat superficial palate of slam or devour . . .

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